James Rand headshot


Chief Marketing Officer
Visit Spokane

Jamie Rand joined Visit Spokane in February 2018 as the Director of Marketing. Before coming to Visit Spokane, Jamie was a publisher for News Media Corporation and the Creative Director for Discover Newport, Oregon.  

During his seven years in Oregon, Jamie was responsible for three newspapers, 75 employees, and a total operating budget of nearly $20 million. Still, it was his role with Discover Newport that made him fall in love with destination marketing. He saw the positive economic impact that effective destination branding and messaging could have on a community. 

In his four years in Spokane, he has proved to be an active and creative community leader who can influence his colleagues and gain consensus from stakeholders. In 2021, Jamie was named one of Spokane’s 10 Rising Stars by the Journal of Business. In the same year, Visit Spokane’s Room to Roam campaign won 8 separate awards, including a national ESTO award from the US Travel Association. 

Jamie graduated from Northern Illinois University in 2005 with a BA in English and later from Judson University with a MA in Organizational Leadership.