Lance Beck is the President and CEO of the Greater Spokane Valley Chamber of Commerce, a role he has held since 2018. A Spokane County native and graduate of Whitworth University, Lance double-majored in Marketing and Business Administration, with a minor in Leadership Studies. His career began with the Spokane Shock arena football team, where he played a key role in transitioning the team from af2 to the AFL, eventually becoming Director of Marketing and Operations. Before returning to Spokane, he served as the Director of Marketing for the Oregon Coast Aquarium, a nationally recognized top-10 facility.
Since joining the Chamber, Lance has led strategic efforts to strengthen workforce development, particularly in manufacturing, and advocate for business-friendly policies that support regional economic growth. His leadership has been instrumental in aligning the Chamber’s initiatives with local industry needs, enhancing collaboration, and positioning the Greater Spokane Valley as a competitive business hub. Lance was named a 2023 ACCE 40 Under 40 honoree. In his free time, Lance enjoys outdoor activities such as golf, sailing, skiing, and snowmobiling.