Small Business Saturday — Another Record Breaking Year!

November 30, 2016

THANK YOU, Greater Spokane Valley, for all your amazing help and support for Small Business Saturday 2016.  The national numbers, especially the record number of shoppers, say it all.  By hundreds of us coming together to support small businesses, we achieved amazing results. Congratulations to everyone on an incredible job!   The attached press release provides a more complete summary of the success; however, we thought you would like to see a few of the key results.

Small Business Saturday key result: 112 million consumers shop and dine – more than ever before

  • As Small Business Saturday wrapped up its seventh year on Saturday, November 26th, the outpouring of support for local businesses across the country hit record highs with 72% of U.S. consumers aware of the day.
  • This year, an estimated 112 million consumers reported shopping at small businesses on Small Business Saturday, marking a 13 percent increase from 2015.
  • More than 6,700 Neighborhood Champions from the Great Lakes to the Gulf Coast and from the Pacific Northwest to New England rallied local businesses and created events in their communities for Small Business Saturday — an increase of 63 percent over last year.
  • Additionally, the estimated number of small business owners reached through the Neighborhood Champion program was 2.1 million.
  • More than 480 organizations joined the Small Business Saturday Coalition, a 13 percent increase over last year.
  • Consumers came together to show their love for small businesses on Small Business Saturday. Among those who shopped on the day, 32% reported attending a community event, and 81% reported encouraging friends or family to shop or dine at small, independently-owned retailers and restaurants on the day as well, both on par with 2015.

Elected Officials across the U.S. Show Their Support

  • President Obama issued a letter recognizing Small Business Saturday in 2016.
  • Elected officials in all 50 states and Washington, D.C. championed Small Business Saturday.
  • A total of 288 Federal Officials and Agencies showed support for Small Business Saturday through posts on Facebook and Twitter.
  • The United States Senate unanimously passed a resolution designating November 26th, 2016, as Small BusinessSaturday.
  • 651 City proclamations in support of Small Business Saturday were issued by mayors and other elected officials in all 50 states and Washington, D.C.
  • Nine Public Service Announcements encouraging the public to “Shop Small” were recorded by government officials across the nation.

Thank you again for your amazing work in making Small Business Saturday a success.   Have a great holiday season and remember to #ShopSmall!

Download official press release


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